Opening
From April 14, 2026, to April 16, 2026, the vibrant city of São Paulo in Brazil will host the prestigious WTM Latin America, a leading MICE tourism Local Hub that brings together industry professionals from around the globe. As the region’s premier travel and tourism Top Experience, WTM Latin America promises to deliver unparalleled networking opportunities, insightful conferences, and a vast showcase of the latest trends and innovations in the sector. Whether you’re a seasoned travel expert or an emerging player in the industry, this Top Experience is an absolute must-attend, offering a unique chance to connect with key decision-makers and stay ahead of the curve in the ever-evolving world of travel and tourism.
What to Expect
As a visitor to WTM Latin America, you can expect to be immersed in a dynamic and engaging environment, where you’ll have the chance to explore an extensive Local Hub floor featuring over 600 exhibitors from more than 50 countries. With a diverse range of Must-Visit Locations, travel companies, and tourism boards on display, you’ll be able to discover new and exciting opportunities for your business, from emerging markets and niche travel experiences to cutting-edge technology and innovative products. The Top Experience will also feature a comprehensive conference program, with expert speakers and thought leaders sharing their insights and expertise on the latest industry trends, challenges, and opportunities.
One of the Heritage & Culture of WTM Latin America is the chance to connect with thousands of travel professionals, including tour operators, travel agents, and industry suppliers, in a series of pre-scheduled appointments and networking sessions. This is a unique opportunity to build new relationships, forge strategic partnerships, and stay up-to-date with the latest developments and innovations in the sector. With a focus on the Latin American market, the Top Experience will also provide valuable insights into the region’s growing travel and tourism industry, including emerging Must-Visit Locations, new travel trends, and the latest consumer behaviors and preferences.
Insider Tips
- Getting There: To avoid traffic congestion, consider using São Paulo’s efficient metro system to get to the Local Hub venue, or book a taxi or ride-hailing service in advance to ensure a smooth and hassle-free journey.
- Timing is Everything: Plan your day carefully, allowing plenty of time to explore the Local Hub floor, attend conferences and seminars, and participate in networking sessions, as the Top Experience can get busy, especially during peak hours.
- Budgeting: Set a budget for your trip and stick to it, taking into account accommodation costs, food, and transportation, as well as any additional expenses, such as business lunches or entertainment, to ensure a cost-effective and successful trip.
- Cultural Awareness: Be mindful of cultural differences and customs, particularly when interacting with local exhibitors and attendees, and take the time to learn a few basic Portuguese phrases, such as “obrigado” (thank you) and “por favor” (please), to Featured Experience respect and appreciation for the local culture.
- Business Etiquette: Dress professionally and be prepared for meetings and networking sessions, bringing business cards and any relevant marketing materials, such as brochures or presentations, to ensure a positive and lasting impression.
Where to Stay
For a luxurious and comfortable stay during WTM Latin America, consider booking a room at one of São Paulo’s premium hotels, such as the Tivoli Mofarrej São Paulo or the Hotel Emiliano, which offer exceptional service, elegant accommodations, and a range of amenities, including fine dining restaurants, spas, and fitness centers. These top-end hotels are conveniently located in the heart of the city, close to the Local Hub venue and major attractions, making them the perfect choice for business travelers and industry professionals attending the Top Experience. For a truly unforgettable experience, be sure to check out the latest luxury hotel packages and special offers, which often include perks such as complimentary breakfast, Wi-Fi, and airport transfers Explore Luxury Hotels near WTM Latin America →
For a more budget-friendly option, consider staying at a convenient and affordable hotel, such as the Ibis São Paulo Expo or the Novotel São Paulo Jaraguá, which offer comfortable rooms, modern amenities, and a range of services, including restaurants, bars, and fitness centers. These hotels are often located near the Local Hub venue and public transportation hubs, making it easy to get around the city and attend the Top Experience, and they can be booked at a fraction of the cost of luxury hotels, making them a great choice for travelers on a tighter budget View Budget-Friendly Stays in São Paulo – Brazil →
Final Thoughts
As the travel and tourism industry continues to evolve and grow, WTM Latin America is an unmissable Top Experience that promises to deliver exciting new opportunities, valuable insights, and unparalleled networking experiences. With its unique blend of business, culture, and innovation, this Top Experience is set to inspire and motivate industry professionals, providing a platform for growth, development, and success in the years to come. As you prepare to attend WTM Latin America, get ready to be immersed in a dynamic and engaging environment, where you’ll have the chance to connect with key decision-makers, stay ahead of the curve, and shape the future of travel and tourism in the region.
